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I have taken a realistic assessment of myself and my idea
I have ensured there is a paying market for my services or goods
I have a business idea that excites me
Helps the people I know I am uniquely qualified to help
Utilizes most of the skills I have (or at least one main skill)
Causes anticipation in me (not dread) at the idea of tackling new skills or areas of business I have never had the opportunity to tackle before
Makes a significant, positive difference to me and my clients or customers
Provides a unique twist I know my ideal client is going to love
Has the potential to make me serious money and build my reputation
The ability to transform my customers’ and clients’ lives for the better
Is aligned with my core beliefs and most personal values
Will transform MY life for the better too
I have assessed and discovered my entrepreneurial quotient and type
I have assessed my strengths and quirks
I have learned to reframe words like “weaknesses” (which imply blame) to more positive and useful definitions, while still remaining accurate and truthful
I am celebrating and embracing my unique character traits
Transforms and clarifies my client or customer’s understanding of something they are currently having significant difficulty in performing or understanding
Helps a specific group of people to simplify specific, complex things
Helps people see the “why” behind the “how”
Celebrates a client’s success (the reaching of goals; achievements and milestones)
Makes use of strategies, tactics and tips that my competitors don’t (or won’t) share
Shows that I have personally or professionally overcome what the client is struggling with
Demonstrates that I have found a teachable way to do something others are consistently struggling with
Generates hope and excitement in that specific group of people, whenever we talk about the topic
Skills
Experiences
Certifications
Achievements
Volunteer positions I have held/am holding
